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Beyond The Lane Lines: Le Clos Teams Up With Johnnie Walker

Get your news fix on happenings outside the pool with the latest ‘Beyond the Lane Lines.’  With each edition, we collect personal stories, little known facts and general items of interest from athletes around the world in their non-aquatic habitats, helping us get to know them for more than just an event ranking or time on a board. Read on and learn something new this week.

#1 – Tokyo 2020 Construction Leads to Extraordinary Finds

With construction of new venues for next year’s Olympic Games in Tokyo, Japan well underway, fascinating discoveries are being made as layers of the earth are being removed. Roof tiles carved with images of mythical beasts along with ritual vessels were found under 8 inch-thick layers of dirt in the urban center of Kyoto recently, with the items dating back to the Heian period more than 1,000 years ago.

“Anywhere you dig in Kyoto, you find a lot of stuff,” archaeologist Koji Iesaki says of the unique findings excavated thus far. “The city has been continuously inhabited for 1,000 or 1,200 years. So it’s like a treasure mountain.

Japanese law doesn’t require developers to permit archaeological excavations before construction, but many do.

#2 – Ireland’s Hyland Honored With Award

Irish National Record holder Brendan Hyland was awarded with the Paddy J. Wright Memorial award earlier this month, honoring the 24-year-old student-athlete’s sporting achievements.

Per The Fingal Independent, the Paddy Wright Memorial Scholarship fund was established in 2008 in honour of the Chairman Emeritus of the DCU Educational Trust, leading Irish businessman and honorary graduate of the university, Dr. Patrick J. Wright. After his untimely death in late 2007, Paddy’s family and friends came together to create this fund to support students from North Dublin on the DCU Access Scholarship Programme – which Paddy helped to establish – and Dublin Gaelic Footballers in the DCU Sports Academy.

Hyland went on a national record-breaking tear last year, clocking new marks across the 100m and 200m fly events in both long course and short course. While competing at the Irish Championships in April, Hyland set a new record of 52.62 in the 100m, while his 1:57.38 performance at the 2018 European Championships scored a new record in the 200m. For short course, Hyland produced a new standard of 51.54 in the 100m and 1:53.19 in the 200m while representing Ireland at the 2018 World Championships in Hangzhou, China.

#3 – Cate Campbell Becomes Melanoma Ambassador

World record holder and Olympic champion Cate Campbell has become a National Ambassador for Melanoma Institute Australia (MIA), spearheading the organization’s national awareness and fundraising campaign, Melanoma March.

Last November we reported how the freestyle ace went to her dermatologist for a long-overdue skin check only to discover she had stage 1 melanoma. The melanoma was safely removed, but C1 used her experience as a platform to spread awareness of the importance of keeping tabs on moles and other possible skin abnormalities,

Melanoma Institute Australia CEO Matthew Browne says, “Cate embodies the Australian way of life and her love of the outdoors, be it swimming, hiking or kayaking, makes her an ideal National Ambassador for MIA.

“Many people don’t realise melanoma kills one Australian every five hours and is the most common cancer affecting 15 to 39 year olds. By having Cate onboard we will better be able to reach young Australians with sun-safety and skin awareness messages.

Says Campbell, “As Australians, we spend so much time in the sun and with melanoma the most common cancer in young Australians I want to make sure people know the importance of having skin checks.

“As someone with pale, freckly skin, keeping up with freckles and sun spots is difficult, but my melanoma developed in a mole I had my whole life and on the surface it looked like nothing had changed. I shudder to think what would have happened had I not had that mole checked. It literally saved my life.”

Melanoma Institute Australia is leading global research efforts to find a cure for melanoma.

#4 – Le Clos Hyped By Johnnie Walker

Scotch whisky brand Johnnie Walker is adding notable South African achievers to his advertising campaign to be launched at a to-be-announced date. Olympic champion Chad Le Clos is reportedly among the inspiring individuals tapped for the campaign, along with comedian Trevor Noah, the country’s first black female pilot Refilwe Ledwaba and actress/businesswoman Enhle Mbali.

“Johnnie Walker is proud to announce its new brand campaign commemorating South African achievement and progress. It’s an evolution of the iconic whiskey brand’s drive to inspire progress. The world-famous adjure to ‘Keep Walking’ is particularly meaningful in a South African context.

Consumers no longer want to be dictated to and are looking for brands to partner with them in how they are represented and tell their stories in an authentic way.

The ‘Keep Walking’ campaign is a push to move forward with optimism, celebrating every milestone reflective of real, inspiring stories,” says the brand.

#5 – Noriko Inada Gives Birth

Three-time Olympian for Japan Noriko Inada gave birth to a healthy baby girl earlier this week. The 40-year-old swam at the 1992, 2000 and 2004 Summer Olympic Games and retired after Athens only to wreak havoc on world records across the Masters swimming circuit since.

Inada is an Assistant Coach at Phoenix Swim Club, while Takahisa Ide is Assistant Coach at Grand Canyon University and Head Masters Coach at Phoenix Swim Club.

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About Braden Keith

Braden Keith

Braden Keith is the Editor-in-Chief and a co-founder/co-owner of SwimSwam.com. He first got his feet wet by building The Swimmers' Circle beginning in January 2010, and now comes to SwimSwam to use that experience and help build a new leader in the sport of swimming. Aside from his life on the InterWet, …

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