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Beyond The Lane Lines: GOAT, Pellegrini, Sjostrom & The ‘Swim Reaper’

Get your weekly news fix on happenings outside the pool with the latest ‘Beyond the Lane Lines.’ With each edition, we collect personal stories, little known facts and general items of interest from athletes around the world in their non-aquatic habitats, helping us get to know them for more than just an event ranking or time on a board. Read on and learn something new this week.

#1 – The GOAT Sounded the Siren

A longtime Baltimore Ravens fan, 28-time Olympic medalist Michael Phelps has also adopted the NFL team based in his now-home state of Arizona. The Cardinals team hosted the Jacksonville Jaguars this past Sunday, with MP in attendance donning a Larry Fitzgerald jersey. To kick-off the excitement during pre-game, Phelps cranked the ‘Big Red’ siren, which produces the booming sound while accompanying the home team out of the locker room before every game at University of Phoenix Stadium.

The GOAT had the magic touch, as the Cardinals beat the Jaguars 27.24.

#2 – Japanese Legend Kosuke Kitajima Lends Face To Tokyo 2020 Campaign

Whereas in past Olympics, host cities typically acquire the metal resources necessary to create the gold, silver and bronze competitive medals by simply asking mining companies for donations, Tokyo 2020 organizers are taking a different approach. The group is hoping to source its Olympic Games’ medals by recycling discarded smartphones and other small consumer electronics.

Leading the effort is retired Olympic champion Kosuke Kitajima, whose face appears on the projects promotional website. Touting the project as ‘the world’s first citizen participatory recycling project’, the unique sourcing hopes to create about 5,000 gold, silver and bronze medals for the Tokyo 2020 Games.

#3 – Meet ‘The Swim Reaper’

Social media has been abuzz over the so-called ‘Swim Reaper’, a grim-looking character popping up on Instagram around aquatic locales as a means to raise drowning awareness. Created by advertising agency FCB, the persona is the product of combined efforts of the ACC and Water Safety New Zealand to target at-risk drowning demographic of young men aged 15 to 30.

So far the campaign has met success to the tune of the Instagram account having been viewed over 2.25 million times, with over 17,000 followers to its credit.

“This group make up a disproportionate amount of all preventable drownings, around a third of the total fatal incidents annually despite being only 14 per cent of the population,” said Water Safety NZ chief executive Jonty Mills.

“Lives would be saved if young males simply made smarter decisions around water.

“We needed to find a way to connect with this audience in a genuine way so they were open to receiving water safety messages.”

#5 – Pellegrini Tries a New Look

Multi-Olympian and recently minted 2017 World Champion in the women’s 200m freestyle, Federica Pellegrini of Italy, has recently tried a new look on for size. Her usual light brown hair has been tinted an eye-catching platinum color, still shaped in her famous boyfriend-stealing haircut that’s the envy of women worldwide. Take a look at the before and after looks below:

Before:

After:

#5 – Sjostrom & Le Clos Pull a Switcheroo

Good friends and fellow World Cup competitors Sarah Sjostrom of Sweden and Chad Le Clos of South Africa closed out this year’s series with an inside joke. While competing at the Singapore stop, Sjostom donned Le Clos’ red RSA cap, while Le Clos tried Sjostrom’s yellow Swedish flag-adored cap on for size. Nothing could slow these elite winners down, as both athletes went on to claim the respective women’s and men’s overall World Cup titles for 2017.

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Caeleb Dressel Will Get 7 golds in Tokyo
6 years ago

Can we just change Michael’s name to GOAT on swim swam?

benniea10s
6 years ago

Welcome to the #RedSea G.O.A.T! #BirdGang

Joel Lin
6 years ago

#6 JEAH

Sorry, NBC.

Korn
6 years ago

Did Phelps give up on the Ravens?

Phelps fan
Reply to  Korn
6 years ago

Probably just demonstrates that he’s a football fan rather than a Baltimore fan. Nothing wrong with it.

mcgillrocks
Reply to  Korn
6 years ago

If I had to guess, the Cardinals probably knew he was living nearby and asked him to participate. It’s not as though the Cardinals and Ravens and archrivals (different conferences even) so he’d have no reason to decline the offer.

Uberfan
6 years ago

The swim reaper is a good message but super cringey with those captions and I wouldn’t call beating the Jags by 3 points magic

About Braden Keith

Braden Keith

Braden Keith is the Editor-in-Chief and a co-founder/co-owner of SwimSwam.com. He first got his feet wet by building The Swimmers' Circle beginning in January 2010, and now comes to SwimSwam to use that experience and help build a new leader in the sport of swimming. Aside from his life on the InterWet, …

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