Elite Sportswear, the company behind GK Elite, recently announced their acquisition of Dolfin Swimwear to their portfolio of niche sportswear brands. Dolfin designs and manufactures swimwear and accessories for training, competition, and fitness enthusiasts.
“Dolfin is a highly complementary addition to Elite,” said Dan Casciano, Elite’s CEO. “This is the first step in our broader strategic plan to create a portfolio of superior niche sports apparel brands that deliver unprecedented fit, fashion, and performance to the world’s greatest athletes.”
Dolfin, based in nearby Mohnton, PA, is a leader in competitive swimwear products, including its best-in-class brand of Uglies practice wear. Dolfin sells through multiple distribution channels including team dealers, e-commerce distributors, and retail, also designs and markets a compelling branded portfolio of swimwear products for active lifestyles.
“Both companies for years have built a reputation for supplying best-in-class product innovation and customer service in their respective industries,” stated Jim Korth, Dolfin CEO. “The combination of these two companies will bring together outstanding synergies and a platform for long term growth.”
In this strategic acquisition, Elite will look to capture financial and operational synergies while providing Dolfin with additional product development resources and distribution opportunities. Both companies will continue to operate as independent enterprises to ensure their focus on their specialized communities and athletes.
About Elite Sportswear
Elite Sportswear, the company behind GK Elite, is the combination of the worlds’ leading sports specialty apparel brands. Distributed in over 35 countries, Elite Sportswear products have been worn by Gymnastics Olympians and World Champions for over 35 years. Employing over 250 people in the Reading, Pennsylvania area, Elite Sportswear continues its commitment to American-made quality and continuous innovation in designs with unprecedented fit, form, and function. For more information visit Elite Sportswear.
About Dolfin Swimwear
Dolfin was founded fifty years ago with a focus on lifeguard suits and has expanded over the years into the competition market. They offer a substantial selection of men’s and women’s competitive and recreational swimwear apparel. Recently, Dolfin has developed a niche in the practice suit market with their fun, colorful, and long-lasting Uglies line. For more information visit Dolfin Swimwear.
Follow Dolfin on Twitter here.
Swimming News / Swimming Photos courtesy of Doflin Swimwear, a SwimSwam partner.
People are sleeping on these dolfin suits