Courtesy: Kiefer Aquatics, a SwimSwam partner.
Bloomington, IL 04/01/2024— In a significant stride towards drowning prevention, Kiefer Aquatics, a leader in swimwear and aquatic gear, announces its partnership with No More Under, a Seattle-based nonprofit dedicated to enhancing water safety through education, equitable access to swimming lessons, and essential swimming tools. This collaboration is poised to make significant advancements in reducing drowning incidents and promoting water safety for all ages.
Highlighting the beginning of our collaboration, Kiefer Aquatics has generously contributed youth swimming goggles to No More Under. No More Under is about to support their largest ever week of free swim lessons, supporting 350 children, with every participant receiving a pair of Kiefer goggles. This is a testament to Kiefer’s profound dedication to drowning prevention, enabling even more young swimmers to have access to high-quality gear. Through this partnership, we’re excited to offer additional free swim lessons, furthering our commitment to ensuring every child has the opportunity to learn to swim safely. In an exciting expansion of our efforts, No More Under is hosting 10 programs during the week of April 8-12th, aimed at providing Spring Break lessons to approximately 300 children. This initiative marks a significant increase in our outreach, ensuring that the joys and safety of swimming are accessible to even more young individuals during a critical learning period.
Support the cause here
Amy Johnson, VP of Sales at Kiefer Aquatics, expressed the company’s dedication, “Drowning prevention is more than a cause; it’s a commitment at Kiefer Aquatics. By joining hands with No More Under, we aim to ensure that every child can learn to swim in a safe, confident manner. We’re enthusiastic about initiating our collaboration with No More Under and are eager to further our support in this crucial mission.”
Echoing the sentiment, Chezik Tsunoda, Founder and Executive Director of No More Under, highlighted the importance of the donation, “The introduction to swimming is a transformative experience for children, making goggles an indispensable tool. Kiefer’s support significantly propels our mission forward, ensuring every child has the opportunity to learn this life-saving skill.”
Natasha Lloyd, Program Director at No More Under, shared a personal insight, “Transitioning from a competitive swimmer to a role in water safety has exposed the critical need for bridging these worlds. Kiefer’s substantial donation not only acknowledges the importance of water safety but also sets an inspiring precedent for others in the aquatic sector.”
In 2023, No More Under’s initiatives made a remarkable impact:
- Engaged over 700 participants
- Conducted 4,121 swim lessons
- Introduced 68% of participants to their first formal swim lesson
- Supported a diverse group with 84% BIPOC participants
- Catered to participants speaking 17 different languages
- Assisted 92% of participants eligible for free lunch programs
Founded in memory of Yori Tsunoda, who tragically drowned at three, No More Under, spearheaded by Chezik Tsunoda, aims to prevent similar tragedies. Through comprehensive swim lessons, barrier removal, and advocacy, No More Under embodies Yori’s legacy, striving to make swimming accessible and safe for every child.
For more details on Kiefer Aquatics’ products and initiatives, visit https://www.kiefer.com/ To learn about No More Under and its efforts in drowning prevention, visit https://www.nomoreunder.org/
About Kiefer Aquatics
Kiefer Aquatics is dedicated to enhancing the aquatic journey for everyone – serving competitive swimmers, lifeguards, aquatic facilities, water fitness and learn to swim programs. Kiefer has pioneered innovations and custom product services over our 75-year history including the first nylon material swimsuit, the kickboard, the lifeguard rescue can, starting blocks, lane lines, pace clocks, soft-gasket goggles, and learn to swim products.
Kiefer was founded in 1947 by Adolph Kiefer – US Olympic Gold Medalist, WWII Navy Instructor, and aquatics industry Pioneer. Kiefer’s legacy of service, selection and value continues to propel us today.
About No More Under
No More Under is a leading advocate for drowning prevention in Seattle, Washington. Through education, advocacy, and resource provision, it aims to reduce drowning incidents, ensuring safe and confident water enjoyment for individuals across all ages.
For further details on the partnership, please visit www.kiefer.com or www.aquaticpros.org.
