Global data company Nielsen released its annual ‘Most Marketable Celebrities’ list in the U.S. and legendary American swimmer Michael Phelps is among the top-ranked athletes across all sports. Sitting only second behind NFL’s Peyton Manning for all athletes on the list, Phelps ranks 76th out of the 3800 celebrities overall, beating gymnastics standout and AP Female Athlete of the Year, Simone Biles.
Based on such marketability measures as awareness, likeability, trendsetter status and social media savvy, Nielsen calculates a proprietary ‘N-Score’, which the company says ‘quantifies a celebrity’s marketability.’ The measurement serves as an indicator of how fans’ behaviors will react to the celebrity’s personality and appearance.
Phelps scored an 81 on ‘Awareness’ and ‘73’ on Nielsen’s Likeability scale, whereas Manning, for instance, edged out an 83 in Awareness. One’s ‘N-Score has the capability to calculate a particular personalities’ fan affinity to thousands of brands, behaviors and programs,’ according to the company.
For Phelps, his larger endorsement deals include his own MP brand, Omega and Under Armour, the latter of which produced a viral mini-feature advertisement that garnered over 11.5 million views on YouTube. The piece entitled ‘Rule Yourself’ earned ‘Ad of the Year’ honors from AdWeek. Phelps and his famous #PhelpsFace have most recently appeared in a live-action trailer for Modern Warfare, as well as pitching Intel technology.
I don’t think the MP tech suit sells that well. I haven’t seen very many people wear the mp suit. They haven’t been around that long but still, there is no one buying that suit it seems like. I have seen chase kalisz wearing it. I have seen one other person wearing it at trails and I looked him up in the heat sheet and he was an asu guy. I agree with them on peyton manning being the most marketable. I know he does adds for papa johns, nationwide, ect. I remember seeing an add with phelps recently doing some thing with a computer being slow. No idea what company or what it was for 2 hours later. … Read more »
Michael Andrews someone the majority of people have no idea exists is more marketable than Phelps. Your kidding right.
I wonder what Michael Phelps thinks about the mid-40s French actor who portrays the new “Most Interesting Man in the World” in the Dos Equis beer ads. The guy is a dead ringer for Phelps.
At first, I thought his casting was a coincidence. But if the Phelps brand is so powerful then I figure it must be intentional to freely trade on Phelps’ recognizability.
On the other hand, I doubt Phelps will ever do a beer commercial.
I guess you really don’t have to wait 10 years to have DUIs stricken from your record…
Let it go man!
Their are athletes who are still marketable and have done much worse
I suspect his whole “dark past” story actually helped him. It’s nice to see someone who was seemingly so lost completely turn around and even give off the impression of a likeable, responsible, and mature father. Sure is marketable to me.
Absolutely! If there was anyone who turned things around & got his life together, it is the GOAT.
Not everyone is as perfect as you. It takes a lot to not only admit that you screwed up, but actually admit you have a problem and take positive steps and do something about it.