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Pentland Brands, Parent Company of Speedo, Announces New President – Americas

Pentland Brands Limited has announced that Matt Rock has taken over the role of president – Americas, Pentland Brands. This role oversees Speedo as well as Pentland’s full portfolio, including Endura and Mitre for the Americas region.

Rock, formerly president – Asia Pacific, started his career working in sales for Puma and joined the Pentland Brands business in 2005, as sales director for Ted Baker footwear. He was promoted to managing director in 2007 and, during that time, grew Ted Baker footwear sales by over 800% and increased distribution from eight to 28 markets.

Rock joined the Pentland Brands executive team, as global supply chain director, in 2015 and was appointed president – Asia Pacific in 2018, responsible for both the global supply chain and the regional commercial teams. During this time, Rock transformed both functions into multi-brand operations and led the development of a ‘digital first’ China strategy, resulting in a 100% growth in sales.

Rock replaces Jim Gerson who is retiring at the end of 2022 after the successful transition of the Speedo North America business from PVH Corp. into Pentland Brands. Tom Whitmer, formerly executive vice president, operations – Americas, has been promoted to chief operating officer – Americas.

In reference to Gerson’s retirement, Chirag Patel, chief executive officer, Pentland Brands says: “We thank Jim for his steady leadership throughout the transition. His knowledge, expertise, and deep understanding of people were instrumental in successfully onboarding the Speedo North America business. We wish him all the best.”

Abhy Thomas-Joseph has replaced Rock as president – Asia Pacific and Charlotte Cox continues in her role as president – EMEA.

CEO Patel says: “The acquisition and transition of the Speedo North America business means we are now a truly global organisation. With strong leadership teams now in place across our three key regions – North America, Asia Pacific, and Europe – we’re in a great position to deliver on our ambition to build a global portfolio of pioneering brands that make life better.”

In 2020, following its acquisition of the Speedo North America business from PVH Corp., Pentland Brands outlined its plans to drive an increased emphasis on sustainability and bigger opportunities for its core brands – Speedo, Berghaus, Endura, ellesse and SeaVees – in the US market.

Speedo is a SwimSwam partner.

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About Braden Keith

Braden Keith

Braden Keith is the Editor-in-Chief and a co-founder/co-owner of SwimSwam.com. He first got his feet wet by building The Swimmers' Circle beginning in January 2010, and now comes to SwimSwam to use that experience and help build a new leader in the sport of swimming. Aside from his life on the InterWet, …

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