Ryan Lochte, 11-time Olympic medalist, will launch his fashion line according to E!, the entertainment news channel.
Lochte made headlines 48 hours ago when he announced that his new reality series, What Would Ryan Lochte Do, will be distributed by E!. Now E! is announcing his fashion line’s coming soon.
Like Lochte’s reality series, this is no surprise. His fashion line has been in the works for some time, however, it will not include swimming trunks or briefs, surely because he is loyal to his corporate partner Speedo (and under contract).
Ryan Lochte, Ralph Lauren model
E! reports:
His new fashion line will reportedly feature shoes – as if he needs more with his 150 pairs – and an eclectic assortment of glitzy accessories, which he is fond of wearing himself!
With his model looks and Olympic fame, Lochte has been building his name and leveraging his brand with multiple magazine covers and talk show appearances. After attending New York’s Fashion Week for several years, Lochte’s 2012 contract with Ralph Lauren whetted his already hungry appetite for fashion.
Lochte was unavailable for comment, but he has made it clear, his number one focus remains competitive swimming and success at the 2016 Olympic Games in Rio, Brazil.