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We’re the Superhumans: Rio 2016 Paralympics Hype Music Video

Video courtesy Channel 4

A handful of swimmers, most prominently Ellie Simmonds of the UK, are featured in the British Channel 4’s “We’re the Superhumans” campaign for the 2016 Rio Paralympic Games.

Simmonds is a four-time Paralympic gold medalist, including a pair of golds won at the age of 13 in Beijing. Her four Paralympic gold medals came in the 100 free in 2008, 400 free in 2008 and 2012, and the 200 IM in 2012. Simmonds, who will be competing in Rio, currently holds S6 IPC world records in the 200 free (2:43.85), and the 200 IM (3:00.01).

The ad is a music video set to Sammy Davis Jr’s “Yes I Can;” this version is rebooted by a band of musicians with disabilities, The Superhumans Band, led by singer Tony Dee. The three-minute spot features over 140 people with disabilities, including many Paralympic athletes from a huge range of sports.

Universal Music will be releasing the track, directing all profits to the British Paralympics Association.

This year’s video is a sequel to C4’s award-winning “Meet the Superhumans” 2012 spot, embedded below.

https://youtu.be/NY7Zp96jYZM

The Youtube Channel also features short “Superhuman Stories” video profiles of some athletes featured in the spot.

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Purple Rain 99
8 years ago

WHat a beautiful video.

BackstrokerLCM
8 years ago

Para-athletes get nowhere near the recognition they deserve good to see videos like this

AnIdea
Reply to  BackstrokerLCM
8 years ago

How about a solution? Para Games should be combined with the Olympics, period. It happens at WCs and Commonwealth Games.

Sportinindc
8 years ago

I absolutely love this video. They are most definitely the superhumans. Amazing.

About Braden Keith

Braden Keith

Braden Keith is the Editor-in-Chief and a co-founder/co-owner of SwimSwam.com. He first got his feet wet by building The Swimmers' Circle beginning in January 2010, and now comes to SwimSwam to use that experience and help build a new leader in the sport of swimming. Aside from his life on the InterWet, …

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