Joining a trend growing quickly among sports leagues and teams but less prevalent among retailers, SwimOutlet.com has officially launched on Snapchat in time for the exciting 2016 Olympic year under the username “SwimOutlet.” SwimOutlet’s Snapchat will feature athletes, performance and lifestyle swim products, contests, updates from SwimOutlet.com headquarters and event coverage throughout the coming year.
“This is a great opportunity to bring our large, swim-crazed audience even closer to the swim action and the great aquatics athletes and personalities in the U.S. over the next year,” says Alexander Sienkiewicz, CMO at SwimOutlet.com. “Millennials are such an important and engaging customer-base for us and this represents one of the best channels to communicate regularly with this audience.”
SwimOutlet.com’s Snapchat had an informal launch in late November when it featured gold medalist Tyler Clary marching in his local Thanksgiving Day parade, and also featured snaps of top gift ideas from SwimOutlet.com buyers during the peak holiday shopping days on Black Friday and Cyber Monday. Other athletes scheduled to take over SwimOutlet.com’s Snapchat over the next year include Clary, Matt Grevers, Connor Jaeger, Cammile Adams, Haley Anderson, Arianna Vanderpool-Wallace and water polo star Tony Azevedo.
SwimOutlet’s Snapchat will also go behind the scenes at photo shoots and events, such as next April’s unique Fitter & Faster Swim Tour Clinic held in Omaha, Nebraska specifically geared for Olympic Trials qualifiers.
“We will weave athlete stories and experiences with product information and event coverage to make for a Snapchat experience that will be completely unique within swimming,” adds Sienkiewicz. “It’s just another way along with our videos, blogs and website that SwimOutlet.com is working to bring our fans and customers more swim content.”
SwimOutlet.com’s Snapchat is launching with a $500 Gift Card giveaway for one lucky winner. To enter, simply follow SwimOutlet on Snapchat and send a swim-related photo to SwimOutlet’s Snapchat account. For more information and rules visit: www.swimoutlet.com/d/snapchat/contest.pdf
Swimming News is courtesy of SwimOutlet.com, a SwimSwam partner.