Courtesy of James Fike, inventor of THE BRICK
Continued high demand for the world’s first-ever weighted kickboard, The Brick, has caused it to sell out once again, forcing another delay in order fulfillment. This time around the wait is expected to last just one week. New orders can still be placed on the Fike Swim Product’s website and are estimated to ship out early next week.
As The Brick sells out in the U.S., though, it lands in Europe, where Fike Swim has expanded its presence with a European website that will take orders exclusively for Europe, Asia, and Australia, and a warehouse in the UK will bring down shipping costs for the revolutionary kickboard.
“Ever since we launched the US store in June we’ve received a ton of inquiries and even some sales from European swimmers. Some were paying more than $140 just in shipping to get their own Brick! This move will cut the cost to a small fraction of that.”
The overwhelming success of The Brick has spurred the company to move up its development of new products, at least three of which are expected to launch before the Olympic games in Rio de Janeiro this summer.
See what others are saying about The Brick here.
THE BRICK is the world’s first-ever weighted kickboard. At 6lbs it turns any kick set into a total body workout that actually improves a swimmer’s body position in the water—even after the kicking is done.
Some of the biggest names in swimming have adopted The Brick, including 6 of the top 20 Division I college teams.
Developed by Fike Swim Products, The Brick is a patent-pending board that floats just enough to support its own weight, so it sinks when a swimmer rests his/her arms on top, forcing the swimmer’s core, upper body, and legs to work to maintain body position on top of the water while kicking. The Brick elevates any traditional kick set, plus it can be used for submerged kick sets, vertical kicking, and other drills that aren’t possible with a traditional, hyper-buoyant board.
But The Brick isn’t just about faster kicking, it’s about faster swimming. After using The Brick a swimmer feels higher in the water, like they’re swimming downhill, and is more aware of their body position long after the set is over.
USA Swimming coaches have had this to say about The Brick:
“It’s awesome. One of the best pieces of equipment I have used since the snorkel. Love how it enables you to kick in a natural position. You feel your core immediately. Great job with this.”
– Coach Bob Y.
“We use the Bricks every day for something. From kicking to drills to drylands, they are a great product that the kids say they are already feeling results from. I would recommend to any coach!”
– Coach Michael W.
The Brick has benefits for every stroke:
– BREASTSTROKERS feel faster heel speed and a more powerful kick that drives straight back;
– BUTTERFLIERS and BACKSTROKERS can easily stay submerged for underwater kick sets; and
– FREESTYLERS and BACKSTROKERS who try to sandbag a kick set with limp legs will sink!
The Brick is for swimmers of all types and levels, from novice to professional, from the lap swimmer to the triathlete to the synchro swimmer working on their skulls and egg beaters.
For more information on how The Brick can transform your swimming, check out our YouTube channel and website, and like us on Facebook.
European customers can sign up at FikeSwim.co.uk to be notified when The Brick is available there.
About US
“We design products exclusively for the most difficult sport in the world. We unapologetically place swimmers on a pedestal. The rigors they embrace on a daily basis can only be understood by another swimmer and they deserve a company focused 100% on helping them succeed. Whether you’re just starting out or training for Rio, we stand behind you.”
– James Fike, Founder
Fike Swim Products was born when founder James Fike put a brick on top of a kickboard and transformed just another legs-only kick set into a total body workout felt into the next day. Since then it’s been our mission to create unique swim equipment with the single-minded goal of making you faster. We don’t sell toys. We create tools to help you reach your potential.
About the Founder
James Fike has always had a passion for swimming. He started swimming competitively at age 5, ultimately training under Eddie Reese at The University of Texas from 1999-2003 where he had the privilege of swimming alongside some of the greatest swimmers in the history of the sport. James has continued swimming through all the phases of his life- from working as an investment banker, to getting his MBA back at UT, and back to working in corporate America. Finally, his passion for the sport led him to opening The Fort Worth Swim School, which teaches students of all ages and abilities and works to foster his same lifelong love for the sport.
Now, what started with a brick on a kickboard and a drive for always finding new ways to grow in the pool, has become Fike Swim Products, a company dedicated to helping you Train Different!
Swimming News is courtesy of Fike Swim Products, a SwimSwam partner.