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Arianna Vanderpool-Wallace Sprints Her Way into the World Rankings

With a time of 24.35, Vanderpool-Wallace is now tied for 3rd in the world with Ranomi Kromowidjojo of the Netherlands.

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Redefine Limitations Campaign wins 2015 Telly Award

The Telly Awards has named FINIS, The Factory Agency and Director, Hans Rosenwinkel as Silver Telly Award winners in the 36th Annual Telly Awards for their campaign titled, “Redefine Limitations” featuring Mallory Weggemann.

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Mecklenburg County Aquatic Center Hosts Arena Pro Swim Series in Charlotte

The Arena Pro Swim Series will be held at the Mecklenburg County Aquatic Center (MCAC) in Charlotte this weekend. MCAC has been known as one of those special places where fast swimming happens without a lot of glitz and glamour.

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A3 Performance Re-signs Emily McClellan through 2016 Olympic Trials

A3 Performance proudly announces that breaststroke extraordinaire Emily McClellan re-signed her agreement with the brand through the 2016 Olympic Trials.

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A3 Performance signs US National Team Member Michael Weiss through 2016

Weiss swam in A3 throughout his collegiate career as a Wisconsin Badger and is looking forward to representing A3 at the Pan American Games, World Championships, and the fast approaching US Olympic Trials.

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Sun Tail Mermaid: A Better Monofin Swim Flipper

Sun Tail Mermaid is a durable and super comfy monofin swimfin for kids, teens, and adults.

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Swim.com Goes Mobile

Swim.com, the world’s most advanced swim workout and training platform, launched its mobile app today, allowing swimmers to access advanced…

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TYR Sport Launches All New Spring / Summer Collection

TYR Active, the first of three lines featured Wednesday, includes everything from tights and tankinis to bikinis and swim shirts.

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Technology Meets Fashion with Arena’s New Limited Edition POWERSKIN ST

Swimmers and fans at the YMCA National Championships got a first look at Arena’s new Limited Edition POWERSKIN ST yesterday, as…

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More Glimpses of Michael Phelps’ New Aqua Sphere Line Released

Yesterday, Michael Phelps fans everywhere anticipating the official arrival of his Aqua Sphere product line were treated to another taste…

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Jolyn Fashion Photo Vault: Gold Coast, Australia Lookbook

Photographer: Pip Summerville at Seagypsea.com – Art Direction + Styling: Mallyce Miller & Jess Walker – Location: Gold Coast, Australia

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Swim Training: Build IM Endurance with Fins

Ramp up your IM endurance with fins.

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Contest: Tell us the Funkita print you love and you could win a Free Giveaway through SwimOutlet.com

Aussie swimwear label Funkita has released a whole new print range and we’ve got an exciting giveaway through US retail partner SwimOutlet.com to celebrate the launch.

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Dolfin Swimwear Hires Coach Steve Farnau to Direct Promotions Efforts

“Steve’s got a natural presence that embodies the Dolfin spirit – we’re fun, we’re professional, and we live in water.” says Matt Zimmer, Director of Brand Development.

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Jolyn Fashion Photo Vault: Salted Gems March Lookbook

Photographer: Mallyce Miller mallyce.com – Surfer: Dot Bugbee etsy.com/shop/SaltedGems – Location: Uluwatu, Bali

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