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How to Go With The Flow With Better Butterfly Body Position

The head position throughout the butterfly stroke can be a major limiting factor in your stroke. Keeping the head looking forward too much will lead to a sinking of your hips, which increases your drag in the water ultimately causing you to swim slower.

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Artificial Gills, Breath Underwater Like James Bond

James Bond fans everywhere took notice when a Korean desgin student delivered a blueprint for a device that allows you to breathe underwater.

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Olympian Chloe Sutton Responds to Viral SwimSpray Post on SwimSwam

With over 5000 emails and 309 comments, SwimSpray’s latest post has been SwimSwam’s number 1 story for the last few days.

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SwimSpray to Offer a Free Sample to Anyone Willing to Send A Testimonial

To help show that SwimSpray works, we are offering free samples of SwimSpray to anyone interested in trying it. Just send an email to….

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Haley Anderson: Trust in your Hard Work and Dedication

Haley Anderson, Olympic medalist: “There’s no point focusing on the things you can’t change. So just focus on all the hard work and time you have dedicated and trust in that work to shine through when the time comes to race.”

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Decorate your swim goggles and Be A Stud!

Sports Studs™ allow children to decorate their swimming goggles and bring a sense of style and personal flair to their training.

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Jolyn Swimwear Fashion Photo Vault, February Lookbook

Models: Anna Santoro & Leane Darling. Location: Hawaii

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Laura Sogar shares her thoughts on the new Arena Powerskin Carbon Flex at Orlando Grand Prix

Laura Sogar talks about the new Arena racing suit at the Orlando Grand Prix in this video, courtesy of Arena.

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FINIS Releases The Instinct Paddle

FINIS, a world leader in technical swimming products announces the release of the Instinct Paddle. The Instinct is modeled after the popular FINIS…

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Blueseventy welcomes back Roque Santos

Blueseventy has reappointed Roque Santos to lead it’s performance swimwear division. The USA Olympian was at the helm when blueseventy revolutionized pool swimwear in 2008 and has returned to push forward the current and future swimwear range.

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SwimOutlet.com Continues to Collect E-Commerce Accolades in 2014 with Social Media 500

“Engaging with our customer base and making them smile – whether through social media, through our terrific customer service or through the great products we deliver – is the most important thing we do here at SwimOutlet.com,” said Alexander Sienkiewicz, CMO of SwimOutlet.com.

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Jason Dunford signs with FINIS through Rio 2016

“I am excited to be extending my partnership with FINIS as I continue training on the road to my third Olympics in Rio,” says Dunford.

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FINIS Fit February Delivers Free Workouts Every day for the Entire Month

A free workout will be offered once a day at FINISinc.com/Fit-Feb or on the FINIS Swimming Facebook page throughout the month of February. (Featured Image: Anthony Ervin uses the FINIS Dryland Chord.)

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Speedo USA Redesigns College Swim Team Uniforms with New Custom Suits for Cal, USC, University of Florida and the University of Michigan

Cal Women’s Swimming will race in the New Speedo USA “thin-strap suits” during the 2013-14 collegiate swimming season.

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FINIS Sponsors Ironman World Champion Frederik van Lierde

Van Lierde has had an extremely successful past few years on the international triathlon circuit, claiming podium finishes in a handful of events. He became the European champion in the 2007 Long Distance Triathlon, which began his ascension to the top of the sport.

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