Courtesy: USA Diving
Today, USA Diving announced the launch of its new long-term fundraising campaign, Legacy 2028. This campaign was established with the goal in mind to create a sustainable development program to support USA Diving athlete members from their first dive all the way to the Olympic podium. It has an eight-year fundraising goal of $5,000,000 raised by the Opening Ceremonies of the Olympic Games, Los Angeles 2028.
“We are excited to announce the launch of Legacy 2028,” said Lee Michaud, President of USA Diving. “Something people don’t realize is that most competitive nations receive government funding for Olympic sport development, yet the United States is the only major industrialized nation without this benefit. Developing world-class divers takes significant resources and Legacy 2028 is a monumental initiative. The challenges 2020 has brought us are daunting, and our ability to continue USA Diving’s rich tradition of international success will depend upon support from corporations, foundations, and generous individuals. Diving is more than just a sport; it is a community. Please join us in supporting and celebrating our Olympic dreams.”
All funds raised through Legacy 2028 will be allocated to support three specific pillars: grassroots programming, junior development and high performance initiatives. Individuals can give in several capacities including online or via mail through individual or recurring monthly donations. Planned giving options are also available. To donate online or learn more, please visit legacy2028.com.
USA Diving’s Legacy 2028 campaign is also part of the Giving Games, which take place July 24 – August 9, 2020. The Giving Games is a fundraising initiative that brings U.S. sports organizations together and implores Americans to help sustain our athletes’ journeys as they navigate the challenges presented by COVID-19 and the delay of the 2020 Olympic Games in Tokyo. All funds raised through the Giving Games will either be a direct donation to a specific sport or general support of all of the sports which will be equally divided among the participating sports organizations. Comprising of multiple fundraising activations, Giving Games works to sustain our athletes and sports during an unprecedented time of need. For more information about Giving Games, visit giving-games.com.